NHS England’s new ‘Bowel Cancer Screening’ campaign has launched featuring the engaging ‘Ribbon Dancer’ creative. This latest phase of NHS England’s ‘Help Us, Help You’ campaign is designed to encourage people who are sent the NHS bowel cancer screening home test kit to complete and return it. The campaign launched on Monday 20th February and runs until 31st March 2023. It is supported by Cancer Research UK.
Bowel cancer is the fourth most common cancer in the UK. Yet the latest data shows that almost one third of people who were sent an NHS bowel cancer screening kit in England last year did not go on to complete it. Early diagnosis is vital, as detecting bowel cancer at the earliest stage makes you up to 9 times more likely to be successfully treated.